So Sophisticated: Beard Gang, Rick Ross Is Coming for You

Rick Ross attends Rick Ross’ 40th birthday celebration. Enough said.
Rick Ross attends Rick Ross’ 40th birthday celebration. Enough said.
Photo: Paras Griffin (Getty Images for the Vanity Group)

Is there such thing as a “retrosuperfuturistic” beard? I have a feeling we’re about to find out, because Rick Ross is dropping a grooming line, y’all.

Now, I won’t claim to be a Rick Ross expert, but admittedly, when I first heard this news, my immediate response was “The devil is a lie.” But for those understandably curious about his new nine-piece collection of products, aptly called Rich by Rick Ross (#BossUp), the line includes offerings for beards (but of course), hair and styling, all with the word “luxury” in the title.

But while Rick’s offerings may be Rich, you needn’t be to cop a bit of the music mogul’s “boss experience,” which includes anti-aging, moisturizing and antioxidant-rich extracts of Champagne and caviar, hemp seed oil and Kona coffee. In this case, luxury actually does come cheap; prices range between $12.99 and $15.99. As the boss himself says on the website of his new venture:

I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed so, I knew I needed to bring the people what they wanted! From the shower to styling, the RICH by Rick Ross collection has something for every guy out there, and at a price that won’t knock your hustle. I promise you, with RICH by Rick Ross, your style will be “untouchable.”


Face tattoos sold separately.

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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Yesha Callahan

Yuck. Hard pass.