Black folks love Crown Royal.

We hold this truth to be self-evident.

But what happens when one of our most beloved brands veers into the wonderful world of fashion? Inspired by Crown Royal’s XR Extra Rare series, celebrity designer ALBA has unveiled a limited-edition bespoke blazer—one of which I was blessed enough to receive—that’s equal parts sophisticated and street.

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In celebration of this glorious union, The Root chopped it up with menswear maven Jhoanna Alba to discuss the impetus behind the blazer, the #BlackRoyalty being celebrated in Crown Royal’s various Black History Month campaigns, and why the revered whiskey not only has a permanent home in our liquor cabinets, but in our hearts.

Menace to supremacy. Founder of Extraordinary Ideas and co-host and producer of The Extraordinary Negroes podcast. Impatiently waiting for ya'll to stop putting sugar in grits.

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