Black folks love Crown Royal.

We hold this truth to be self-evident.

But what happens when one of our most beloved brands veers into the wonderful world of fashion? Inspired by Crown Royal’s XR Extra Rare series, celebrity designer ALBA has unveiled a limited-edition bespoke blazer—one of which I was blessed enough to receive—that’s equal parts sophisticated and street.


In celebration of this glorious union, The Root chopped it up with menswear maven Jhoanna Alba to discuss the impetus behind the blazer, the #BlackRoyalty being celebrated in Crown Royal’s various Black History Month campaigns, and why the revered whiskey not only has a permanent home in our liquor cabinets, but in our hearts.

Menace to supremacy. Founder of Extraordinary Ideas and co-host and producer of The Extraordinary Negroes podcast. Impatiently waiting for ya'll to stop putting sugar in grits.

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