A New Series, a New Fashion Line, and the New Face of Lancôme. Is Zendaya Quietly Coming for the Crown?

Zendaya attends Vanity Fair and Lancôme Toast Women In Hollywood on February 21, 2019 in West Hollywood, California.
Photo: Rachel Murray (Getty Images for Vanity Fair)

She was sorely missed on the Oscars red carpet this year (after shutting it down last year), but we have a feeling we’ll be seeing a lot more of Zendaya in the coming year. The 22-year-old has a new series debuting on HBO, a co-starring role in the Dune remake, is producing her first film (which she’ll also star in), and will debut her first collection with Tommy Hilfiger in Paris this Saturday.

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Now, the ingenue and style star is joining some even more famous faces as the newest global brand ambassador for Lancôme, which she and the cosmetics brand recently announced with a series of stunning posts teasing Zendaya’s first campaign.

Zendaya will join current brand ambassadors Julia Roberts, model Taylor Hill, and Lupita Nyong’o, who personally welcomed the slightly starstruck young star to the Lancôme family with a bouquet of roses ahead of Oscar Sunday.

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No word yet on whether Zendaya’s arrival will mean new products are coming to Lancôme, as she’s certainly breathing new life into the Hilfiger aesthetic. But her face will no doubt will bring a fresher audience to the legacy brand, which has already been well-invested in full spectrum beauty (yes, well before the Fenty Effect).

And with black celebrity glam squad Ursula Stephen, Sheika Daley and Law Roach along for the ride, what we know for sure is Zendaya will be serving us even more serious lewks—now, from our local Lancôme counter.

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Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.