He’s best known as a heartthrob, but in a new campaign film celebrating the launch of Stella McCartney Cares Pink, Idris Elba is showing some heart. The film, which stars a cast of breast cancer survivors, many of whom display their mastectomy scars, is titled “All is Love.” It aims at promoting breast cancer awareness, in tandem with Breast Cancer Awareness Month.
Designer Stella McCartney, daughter of Paul McCartney, lost her mother, Linda Louise, to breast cancer in 1998. She created the “Louise Listening” post-double mastectomy compression bra in her honor, donating 100 percent of proceeds to breast cancer research (the bra is also available free of charge for those in need). She has also created a limited-edition “All Is Love” bandana to further support the cause.
Of his involvement with the campaign, Elba told British Vogue:
“Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago. Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters isn’t something we often see or hear about, but it should be. We should be encouraging the women in our lives to go for regular checkups.”