#BlackBoyJoy: The #CastMeJCrew Grand Prize Goes to 4-Year-Old Cayden!

Watch out, world! In what might be the best holiday present ever, the dapper and diminutive Cayden (aka @cayden_style on Instagram) beat out all other contenders for the grand prize in J.Crew’s inaugural #CastMeJCrew contest—a campaign notably started by a hashtag from Elle Fashion Features Director Nikki Ogunnaike.


Cayden, who just started pre-K this fall, is no stranger to the camera; his parents, aware of his adorableness from day one, have been documenting their well-dressed little one for the ’gram since he was a toddler. Their ingenuity, coupled with Ogunnaike’s hashtag, caused J.Crew to take notice, and they’ve since cast this pint-sized prince in an upcoming photo shoot for their kids line, Crewcuts.


But if you’re worried that Cayden’s too young for prime time, never fear; he’s a natural. In response to his win, he told Ogunnaike, “I’m excited to be a model because you get to take pictures!”

Maiysha Kai is Managing Editor of The Glow Up, an avid eyeshadow enthusiast and always her own muse. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.

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Cayden rocks that cardigan. Cute kid.