#BlackBoyJoy: The #CastMeJCrew Grand Prize Goes to 4-Year-Old Cayden!

Watch out, world! In what might be the best holiday present ever, the dapper and diminutive Cayden (aka @cayden_style on Instagram) beat out all other contenders for the grand prize in J.Crew’s inaugural #CastMeJCrew contest—a campaign notably started by a hashtag from Elle Fashion Features Director Nikki Ogunnaike.


Cayden, who just started pre-K this fall, is no stranger to the camera; his parents, aware of his adorableness from day one, have been documenting their well-dressed little one for the ’gram since he was a toddler. Their ingenuity, coupled with Ogunnaike’s hashtag, caused J.Crew to take notice, and they’ve since cast this pint-sized prince in an upcoming photo shoot for their kids line, Crewcuts.

But if you’re worried that Cayden’s too young for prime time, never fear; he’s a natural. In response to his win, he told Ogunnaike, “I’m excited to be a model because you get to take pictures!”

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?


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Cayden rocks that cardigan. Cute kid.