Calling All Makeup Junkies: Fashion Nova Plans To Launch Nova Beauty

Make-up equipment is seen backstage ahead of the Kilian Kerner show during the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2015/16 at Kosmos on January 19, 2015 in Berlin, Germany
Photo: Steffen Kugler (Getty Images)

Fashion Nova is currently best known as an affordable fave amongst celebs—and us regular people who just want a cute outfit.

Now, the brand is about to be a one stop shop, y’all. Fashion Nova is planning to launch Nova Beauty sometime between late 2018 and early 2019, and we’ll be able to complete our Nova looks with a beat face. Maybe we’ll get some Nova Extensions next?


Fashion Nova CEO Richard Saghain shared news of the upcoming launch with Business of Fashion, but didn’t reveal many details about what beauty products we can expect. A good guess is that they’ll start with eyeshadow or highlight palettes, because it may be tricky to formulate various foundations and concealers upfront.

In the meantime, we’ll be keeping adn eye out for #NovaBeauty hashtags; hopefully more information will come soon.

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Montana Couser

Montana Couser is a recent Howard University grad and Philly native.