Rihanna may not always come when you call for a new album, but she’s always on time with a trend. Case in point: The multihyphenate just made her mark on a social media phenomenon; as Allure reports, last week, the star hosted the opening of Fenty Beauty’s first “TikTok House,” a Los Angeles-based destination custom-designed to make the Fenty Beauty experience shareable.
What can visitors expect at the house Fenty Beauty built? According to Allure, “it comes complete with a pool and tons of video-ready natural light and mirrors.” And to make sure there’s plenty of Fenty on hand, the house comes complete with a fully stocked Make-up Pantry, reports Dazed Beauty.
“I just wanted to create a platform for the next wave of content creators,” Rih told her guests and co-hosts as she welcomed them to a beauty lover’s home away from home. “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”