Illustration for article titled Camera-Ready: Rihanna Built a Fenty Beauty House Exclusively for the TikTok Crowd
Photo: Dimitrios Kambouris (Getty Images for Bergdorf Goodman)

Rihanna may not always come when you call for a new album, but she’s always on time with a trend. Case in point: The multihyphenate just made her mark on a social media phenomenon; as Allure reports, last week, the star hosted the opening of Fenty Beauty’s first “TikTok House,” a Los Angeles-based destination custom-designed to make the Fenty Beauty experience shareable.

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What can visitors expect at the house Fenty Beauty built? According to Allure, “it comes complete with a pool and tons of video-ready natural light and mirrors.” And to make sure there’s plenty of Fenty on hand, the house comes complete with a fully stocked Make-up Pantry, reports Dazed Beauty.

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Of course, no one knows better than the content creators themselves, and Rihanna invited several to partner with her for the launch, including Makayla and Kamaboko Gonpachiro

“I just wanted to create a platform for the next wave of content creators,” Rih told her guests and co-hosts as she welcomed them to a beauty lover’s home away from home. “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

Maiysha Kai is Managing Editor of The Glow Up, an avid eyeshadow enthusiast and always her own muse. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.

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