Cardi's Next Collab? Kicking Up a Revival for Reebok

Cardi B is interviewed on the carpet during the Billboard 2018 R&B Hip-Hop Power Players event on September 27, 2018 in New York City.
Photo: Theo Wargo (Getty Images for Billboard)

You may be shaking your ass to her feature on the newly released “Mi Mami” right now, but Cardi B has already moved on to her next collab—this time, as an ambassador for legacy sneaker brand Reebok.


Infusing new energy into the brand’s iconic Aztrek sneaker and a few other classics, Cardi plays the ’90s baby she is (fun fact: the Aztrek is only one year younger than she is), helping to revive the classic off-road runner re-released in July of this year (and notably designed by Christian Tresser, who also created the Air Max 97 for Nike).

According to the brand’s publicity team, Cardi is the perfectly irreverent and fashion-forward face for Reebok Classics, which has championed hip hop culture, nonconformity and fresh faces for decades, as exemplified by its highly successful collaboration with designer Kerby Jean Raymond of Pyer Moss.

As the team said in a statement:

Now, the brand that’s always put realness above perfection and humans above superstars, has chosen none other than Cardi B as their ideal collaborator. Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into—and she’s reached the top by following nobody’s path but her own.

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Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.