Crayola Beauty Is Giving Us a Chance to Relive Our Childhoods

Illustration for article titled Crayola Beauty Is Giving Us a Chance to Relive Our Childhoods
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Back in the day, having a 64-pack of Crayola crayons was the holy grail of all school supplies. Now Crayola is giving us all a chance to stunt once again—this time, with cosmetics. Teaming up with fast-fashion retailer Asos, the beloved art brand has just released Crayola Beauty, a 58-piece makeup collection—and we couldn’t be happier to live out our childhood memories.


This is an actual makeup brand, y’all. They have brushes, lip and cheek crayons, face crayons, highlighters, color-changing lip crayons, mascaras and palettes in 95 shades that are vegan and cruelty-free. All of the colors are named after actual Crayola crayon shades—Blast of Bronze, Fuzzy Wuzzy, Mango Tango—so freakin’ cute. And all of the products are under $40.


And the packaging is pure nostalgia, almost identical to the traditional yellow-and-green packaging we remember, with the face crayons appearing to be almost identical to regular crayons.

So far, it looks like they have a little something for everybody, so it’s a great time to get creative. Now we have an excuse to pick up a Crayola box again.

Montana Couser is a recent Howard University grad and Philly native.

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I am not a major makeup wearer but seeing a lot of noise about this on Black Twitter/ Black Facebook. The general opinion seems to be that this is an attempt to capitalize on the popularity of The Crayon Case, a minority-owned makeup company. As someone said”rather than collaborate, they copy”.
If nothing else, I hope this gives The Crayon Case a signal boost.