From Anecdote to Endorsement: Tiffany Haddish Is Playing the Super Bowl With Groupon

She ready! In addition to her star turn in last summer’s runaway hit Girls Trip, comedian Tiffany Haddish won the adoration of millions with her now viral appearance on Jimmy Kimmel Live! in July. During her visit, she hilariously recounted taking Will and Jada Pinkett Smith on a swamp tour in New Orleans, using tickets she purchased using discount marketplace Groupon.

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Of course, part of the punchline was that the Smiths weren’t at all familiar with Groupon, but the brand has since gotten very familiar with Haddish, enlisting her as its new spokesperson and star of an upcoming Super Bowl ad.

And Haddish’s experience with Groupon wasn’t just a one-time thing; when the company did its research, it discovered that she is in the top 1 percent of Groupon’s most frequent purchasers. “She knows our product better than a lot of Groupon employees,” Groupon’s head of marketing, Jon Wild, told People magazine. “She could name what she’d done, the experience she had and how much she’d saved.”

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Aside from making her a spokesperson, Groupon has also rewarded Haddish’s ingenuity by giving her her own section of its site and access to the employee app as an honorary employee, and the company padded her account with an undisclosed amount of Groupon bucks. Now, that’s what we call getting a deal!

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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DISCUSSION

I figured there was something like this when I got a push notification with her name in it. I love this though! It’s an unexpected pairing as far as typical spokespeople go, but is so perfect because of that hilarious story.