Hear That? That's the Sound of Savage x Fenty Making That Coin—and Becoming an Amazon Original

Rihanna speaks onstage at the 2019 BET Awards at Microsoft Theater on June 23, 2019 in Los Angeles, California.
Photo: Paras Griffin (Getty Images)

How do you top a model going into labor during your first runway presentation? If you’re Rihanna, you make your intimate apparel line even more intimate, bringing the Savage x Fenty runway experience home for her fans with a new deal with Amazon, which will stream the show on Prime Video on Friday, September 20.

“I couldn’t be more excited that everyone will have full access to the Savage x Fenty Show this year,” said Rihanna in a press release obtained by Refinery29. “We are working on creating a bold, sexy, super energetic experience for our viewers.”

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Yeah, we bet...and our bodies are ready, Rih.

But that’s not all, folks. According to Fashionista [h/t Wall Street Journal], the world’s richest female musician just raised $50 million in fresh funding for her lingerie brand, after a very strong first-year showing. And Fashionista notes that an undisclosed amount of that investment came from Marcy Venture Partners, the venture capital firm owned by none other than Jay-Z, the original (if deeply controversial) mastermind behind the global phenomenon we now know and love as Rihanna.

So is Savage x Fenty’s new coup a full-circle moment? Perhaps. Will it have our full attention, come September 20? Definitely.

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“Rihanna has conquered the worlds of music, film, beauty and fashion. She has reinvented the idea of what fashionable lingerie should be for a global customer,” said Jennifer Salke, head of Amazon Studios, via press release. “The brand authentically reflects empowering statements of inclusivity, body positivity and fun! The Savage x Fenty show promises to be a groundbreaking and truly unique experience and we’re thrilled to give our global customers an exclusive front-row seat.”

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About the author

Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.