Hilfiger and Hamilton Hope for a Hit: TommyXLewis Launches at New York Fashion Week

 (L-R) Nicki Minaj, Lewis Hamilton, Tommy Hilfiger and Dee Hilfiger attend the TommyXLewis Launch Party at Public Arts on September 10, 2018 in New York City.
(L-R) Nicki Minaj, Lewis Hamilton, Tommy Hilfiger and Dee Hilfiger attend the TommyXLewis Launch Party at Public Arts on September 10, 2018 in New York City.
Photo: Jamie McCarthy (Getty Images for Tommy Hilfiger)

One of the most star-studded events of September’s New York Fashion Week didn’t feature a runway show. It didn’t need to, since most of the celebrity guests at the U.S. launch of TommyXLewis, Tommy Hilfiger’s collaboration with English racecar driver Lewis Hamilton, arrived wearing pieces of the new collection.

Hamilton, who has been teasing the line for months now, mysteriously arrived with none other than Nicki Minaj, who has been a mainstay throughout the week’s festivities, despite her much-publicized dustup with nemesis Cardi B on Friday night.

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We won’t speculate on that slightly odd pairing, but aside from Minaj, supermodels, celebs and celebrity offspring (we see you, Christian Combs, Lori Harvey and Myles O’Neal) turned out in force to support the collaboration between one of America’s most enduring sportswear brands and one of Britain’s most fashion-forward sportsmen.

What about the clothes, you ask? Hilfiger and muse Hamilton—who was apparently very hands-on in the design process—actually traveled overseas to Shanghai, China to debut the collection ahead of New York Fashion Week. Thankfully, Hilfiger captured it for the ‘gram:

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As for the New York launch, it appeared to be another hit for Hilfiger, but like every label launching a collection during the week, only sales will tell if celebrity endorsements really pay off.

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Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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DISCUSSION

If you don’t follow racing you may have no idea who Lewis Hamilton is so here’s some info. I apologize for the length.

4 time F1 World Driving Champion Lewis Hamilton, MBE (yes, he’s a knight) is in the middle of closing in on his 5th WDC. He is the first and only black F1 driver and considered one of the best ever. F1 is expensive, difficult and dangerous AF. Fun fact? He became the first black F1 champion 2 days before Barack Obama became the first black President.

He did not buy himself info F1 like most of the other drivers but is the highest paid in 2017 at $46M. He just signed a $100M contract with Mercedes AMG. I have no idea how much he make from endorsements from IWC (watch manufacturer), Monster Energy Drinks, L’Oreal, Bose, Puma, MV Agusta Motorcycles and Bombardier Recreational Products. He is also heavily involved in his brother Nicholas’ racing career. Nicholas has cerebral palsy.

Before this Tommy Hilfiger thing he whipped everybody’s ass at Ferrari’s home race, the Italian Grand Prix on his way to race in Singapore this weekend. That’s like Tom Brady flying to the other side of the world to party in the middle of the playoffs.

You think NASCAR is racist? Here are some fans from the Spanish GP:

Lewis literally jets all over the world, races, dates entertainers, celebrities, reality stars, supermodels and is one of the best dressed people on the planet. He is aloof, arrogant, demanding and in the words of Tony Stark, a full on diva. Despite all that, I am a huge fan because he is the very best in the world at what he does. I’ve been a race fan since I was a kid and it’s great to watch F1 on Sunday morning with my son and see someone that looks like us.

This is Lewis living his life: