(L-R) Nicki Minaj, Lewis Hamilton, Tommy Hilfiger and Dee Hilfiger attend the TommyXLewis Launch Party at Public Arts on September 10, 2018 in New York City.
Photo: Jamie McCarthy (Getty Images for Tommy Hilfiger)

One of the most star-studded events of Septemberā€™s New York Fashion Week didnā€™t feature a runway show. It didnā€™t need to, since most of the celebrity guests at the U.S. launch of TommyXLewis, Tommy Hilfigerā€™s collaboration with English racecar driver Lewis Hamilton, arrived wearing pieces of the new collection.

Hamilton, who has been teasing the line for months now, mysteriously arrived with none other than Nicki Minaj, who has been a mainstay throughout the weekā€™s festivities, despite her much-publicized dustup with nemesis Cardi B on Friday night.

We wonā€™t speculate on that slightly odd pairing, but aside from Minaj, supermodels, celebs and celebrity offspring (we see you, Christian Combs, Lori Harvey and Myles Oā€™Neal) turned out in force to support the collaboration between one of Americaā€™s most enduring sportswear brands and one of Britainā€™s most fashion-forward sportsmen.

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What about the clothes, you ask? Hilfiger and muse Hamiltonā€”who was apparently very hands-on in the design processā€”actually traveled overseas to Shanghai, China to debut the collection ahead of New York Fashion Week. Thankfully, Hilfiger captured it for the ā€˜gram:

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As for the New York launch, it appeared to be another hit for Hilfiger, but like every label launching a collection during the week, only sales will tell if celebrity endorsements really pay off.

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