Rihanna attends the Fenty Beauty by Rihanna Anniversary Event at Sephora Pitt Street store on October 3, 2018, in Sydney, Australia.
Photo: Caroline McCredie (Getty Images for Fenty Beauty by Rihanna)

Work, work, work, work, work ... only a year after launching her revolutionary Fenty Beauty (world renowned for its 40 shades of full-spectrum shade foundation), Rihanna‚Äôs beauty line has made Time magazine‚Äôs ‚ÄúGenius Companies‚ÄĚ list for 2018.

‚ÄúFenty‚Äôs unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse beauty products,‚ÄĚ said the magazine. ‚ÄúFenty‚Äôs success‚ÄĒthe brand, which reportedly made $100 million in sales in its first 40 days on the market, is now available in 29 countries, including Bahrain and Malaysia‚ÄĒsent competitors rushing to expand their own product lines: several brands in the past year have widened their offerings, in what some have termed the ‚ÄėFenty Effect.‚Äô‚ÄĚ


The Glow Up is among those who employed the term early on, tracking Fenty‚Äôs evolution with every new release‚ÄĒas well as every imitator‚ÄĒand verifying that the Fenty Effect is indeed an unparalleled phenomenon. So, we‚Äôre not surprised to see the line designated ‚Äúgenius‚ÄĚ‚ÄĒthough we still feel the beauty industry has a long way to go.

Congrats, Fenty Beauty!