Let Love Rule: Zoë Kravitz Is Saint Laurent’s Latest Campaign Star

In the lexicon of cool-girl style, there are very few cooler than double-threat celebrity progeny Zoë Kravitz—that is, unless you consider that she got it from her mama, Lisa Bonet (dad Lenny Kravitz is no slouch, either).

Now, legendary French fashion house Saint Laurent—formerly more commonly known for its founding designer Yves Saint Laurent, YSL for short—is tapping into Kravitz’s enigmatic brand of chic for a series of new campaigns for the label’s fall collection.

We can’t say we’re surprised; after all, who’s not only cool enough to intimidate adorable it-girl Zoey Johnson on Grown-ish, but by Saint Laurent’s estimation, is also hot enough make a television explode when she comes onscreen?


The 29-year-old Kravitz, who will soon be reprising her role as Bonnie in the HBO hit series Big Little Lies, has been steadily making a name for herself as both a bona fide star and style icon in her own right over the past decade. Aside from becoming one to watch on the red carpet, she’s also no stranger to the campaign game, previously starring in campaigns for Alexander Wang, Vera Wang’s Pretty Princess fragrance, Calvin Klein and Balenciaga, among others.

The star’s latest turn as a Saint Laurent muse is a perfect fit for her rock star-meets-ingenue image, as in recent years, Saint Laurent has revived its early held status as one of the most fashion-forward of the major French houses. Like Kravitz, the label is having a major moment.

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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I had never seen or heard of Zoe Kravitz before Fury Road and my crush developed hard and fast. She is perfection.