Lizzo Is Looking ‘Good as Hell’ in Her 1st Cosmetics Campaign for Urban Decay

Screenshot: Urban Decay (YouTube)

Fun fact: It took Naomi “Living Legged Legend” Campbell over three decades of modeling to score her first cosmetics campaign—which makes the fact that Lizzo just scored hers less than three years after her breakthrough in the music industry pretty, well...MAJOR.

Lizzo is looking “Good as Hell” in a prismatic eye look in Urban Decay’s “Global Citizens” campaign, which debuted on June 27. And doing just a bit of mental inventory, we think she might be the first full-figured black woman to star in a cosmetics campaign since Queen Latifah debuted her Queen collection for CoverGirl. (Feel free to refute in the comments; we’re just speculating, here.)

But more importantly, that fact is seemingly irrelevant in Urban Decay’s campaign, which also features Joey King, Ezra Miller, Columbian singer Karol G, and K-Pop star CL. In that context, Lizzo’s presence is exactly what it should be: confirmation that the world is and should be diverse, that beauty isn’t monolithic or exclusive to one race, body type or gender affiliation, and that she’s a bona fide “bad bitch,” as she reminds us in her hit, “Truth Hurts”—and in an Instagram post announcing her participation in the campaign.

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They say pretty hurts, too...but looking at Lizzo’s gorgeous mug on display for Urban Decay, we are feeling good as hell. Can’t wait to see what she conquers next.

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About the author

Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.