On the Case: 'BeauTuber' Jackie Aina Puts Her Investigative Skills to Work With Allure's Beauty Detective

Photo: “Beauty Detective” (Allure)

If you’re a Jackie Aina fan, you already know too much is never enough; which is why we’re thrilled to see the heavily followed YouTuber bringing her candid brand of beauty expertise to Facebook. The beauty vlogger is the star of Allure’s first original Facebook series, Beauty Detective, debuting today.

Per a release from the magazine:

Allure launched today its first original Facebook show, Beauty Detective, which investigates and explores beauty hacks, myths and trends found on the internet. Hosted by Jackie Aina, the series dives into questions that beauty fans urgently need answered. As a detective, Jackie will seek out the truth behind the biggest beauty hacks and myths offering a new way into tips and tricks in the makeup space with expert advice.


Kicking off the series, Aina digs into the mystery of setting sprays, first consulting with a beauty chemist on why they work and whether they’re necessary, and then doing a trial run—literally—with a model on a treadmill. As Allure explains, “the following episodes explore various viral trends, including using color pencils as eyeliners and DIY hair dye and will publish biweekly on Fridays.”

Frankly, we’re just here for more Jackie Aina—and her neverending array of wigs—on the airwaves, but Allure is doing big things in the online video realm, with a record-breaking watch time of 83.2 million minutes on YouTube, which means their content is pretty solid. Beauty Detective will be the fourth Facebook-exclusive series from Condé Nast Entertainment (CNE) and is produced by Jamie Peterson of CNE.

As devoted Aina watchers, we can’t wait until our new beauty detective cracks the case.

Photo: “Beauty Detective” (Allure)

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Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.