Sephora's Insider Rewards Are More Rewarding This June—You Can Use Them to Support Black LGBTQ+

Illustration for article titled Sephoras Insider Rewards Are More Rewarding This June—You Can Use Them to Support Black LGBTQ+
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If you consider yourself a regular at Sephora, no doubt you’ve signed up for and accumulated points and rewards through their Beauty Insider Program—maybe you’re even enough of a product junkie to be a VIB or Rouge member and participate in their active online community. But for the month of June—also known as Pride Month—the retailer has a more rewarding way to use those points than trading them in for trial-sized luxury products and makeup accessories. Instead, you can really make them count by donating them in support of black LGBTQ+ lives via the National Black Justice Coalition (NBJC).

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As Refinery29 reports:

Sephora’s latest Charity Rewards initiative encourages shoppers to use their rewards points as a fuel for change in America. Accordingly, the retailer has pledged to donate dollars for points—500 points equals a $10 donation, 1,000 points equals a $20 donation, and 1,500 points equals a $30 donation—directly to the NBJC and their efforts to empower and support the marginalized Black lesbian, gay, bisexual, transgender, and queer communities.

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If you’ve got 500 points or more you’re willing to allocate in service of our LGBTQ+ community, it’s as simple as signing in to your Sephora account; under the profile tab, scroll down to “Shop Rewards Bazaar” and scroll again to look for ‘Charity Reward - National Black Justice Coalition” in each rewards tier, and choose the level you’d like to donate. From there, you can simply check out, as usual, knowing you’ve put a little more beauty—and equality—into the world. And since Sephora also carries black-owned luxury-level brands like Fenty Beauty, Pat McGrath Labs, Adwoa Beauty and Briogeo—and will hopefully join the #15PercentPledge to get more black beauty brands on their shelves—if you’re not an Insider, June might be a great time to sign up and start earning those points.

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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DISCUSSION

I know this is petty but...I can’t just cash in my points for this without making a purchase, Sephora? I tried to do this yesterday, and you can only redeem your rewards without a purchase if you’re getting something worth 750+ points. Like, I get not shipping someone a 100-point sample of dry shampoo if they don’t buy anything, but you can’t just go ahead and click “send” on a charity donation unless I buy some lipstick, too? Yes, I know I can just make the donation myself (and now that I’m bitching about it, I suppose I had better) but still.  Seems like poor planning on their part.