The Cover That Time Forgot: Why We’re Placing #MeToo’s Tarana Burke Front and Center

Screenshot from @time/Instagram
Screenshot from @time/Instagram

News that the #MeToo movement had been named Time magazine’s coveted 2017 Person of the Year confirmed a truly watershed moment in American history: one in which victims of sexual violence—in this case, predominantly women—refused to be shamed or intimidated into silence, while predators would (finally) be held accountable.


The nonprofit and accompanying campaign, created by social activist and survivor Tarana Burke more than a decade ago, was reinvigorated when long-whispered allegations against entertainment mogul Harvey Weinstein sparked public outrage—bringing #MeToo to the forefront of our collective consciousness.

But while it was no surprise that Time rightly considered the #MeToo movement the most influential entity of this year, it was shocking and disappointing to see that its cover layout, which featured five women of varying ethnicities, ages and levels of fame, conspicuously excluded the woman behind it.

In fact, even the accompanying article seemed to undervalue Burke’s work in creating this moment of reckoning—which extends far beyond creating a hashtag—vaguely labeling her an “activist” in her portrait and benignly stating:

The phrase was first used more than a decade ago by social activist Tarana Burke as part of her work building solidarity among young survivors of harassment and assault.

Actress Alyssa Milano, who inspired the hashtag to go viral after purportedly receiving a screenshot from a friend, used her privilege far more effectively. Milano recognized Burke’s impact and ingenuity in creating this universally relatable—yet, unfortunately, co-optive—expression of empathy. Truly, it has helped give voice to multitudes of previously silent victims around the world.

Online, the responses to Time’s cover layout have ranged from anger to begrudging acceptance; marked by the typical bargaining that often punctuates the conversations of black women at the crossroads of intersectionality.


And, then, there is that all-too-familiar, sinking feeling that movements continue to be built and prosper upon our pain and labor, without equally elevating us in the process. As writer Ghana Imani (a friend of Burke’s) commented on Facebook:

“I feel forced to celebrate the crumbs, rather than be mad about not getting the whole cake THAT WE DESERVE ... I decided to be happy for the woman in me.”


As for Burke, she remains gracious about both the honor and omission, politely declining to give a comment to The Glow Up about the cover—though she’s happy to discuss the future. But a member of #MeToo’s communications team gave the following statement in her stead:

[Tarana’s] aware of how upset people are about it, but she’s focusing on what this recognition means for survivors who have felt voiceless, powerless and invisible for years. She’s putting her energy into focusing on what’s next for the #MeToo movement.

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?


One of the things that I hate about “social media activism” is... once an exclusive project (a movement/awareness for a problem plaguing a marginalized group) starts “trending”, then that movement must bend and contort (as well as, erased certain aspects) in order to be exclusive. I heard about the #metoo hashtag 3-4 years ago, when I heard that it was mainly focusing on Black women and girls’ history with sexual violence. Now, it’s being changed into ‘People of color’ and now includes white women. Sure, I am supposed to be happy because its drawing attention to Miss Burke and her movement. But, I am cynical and aware of the history in which Black women has gotten shit done (and made sacrifices for it) and white women and that well-oiled machine that is called ‘the media’) co-opts all of the end-work.