The Glow Up Anthem of the Week: Tierra Whack Invites Us Into Her ‘Whack World’

Any video that starts with elaborate nail art is likely a good fit for The Glow Up, so we have to thank commenter “Monkeypox0104” for suggesting this week’s Anthem of the Week, Tierra Whack’s 15-minute audiovisual medley “Whack World.”

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Born from the rapper-singer’s series of one-minute Instagram shorts directed by Thibaut Duverneix and Mathieu Léger, the mini-movie guides us through a sampling of Whack’s sounds as she changes outfits and scenes with each track and plays out each song title in surreal detail.

It’s at turns delightful, disturbing and pretty dope to watch, and we have to agree with the Philadelphia Inquirer writer who saw Whack perform at the 2018 Roots Picnic on June 2: “She has style and swagger to spare.”

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But what we might love most about Whack’s quirky brand of #BlackGirlMagic is that she’s not afraid of #BlackGirlWeirdness. It’s a refreshing change of pace from the type of marketing we’re used to seeing from female performers and almost subliminally suggests that we should consider Whack an artist from jump.

Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?

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DISCUSSION

I simply adore this and I want to share it with everyone I love. Her voice is spectacular and the creativity in the video is something I haven’t seen in a long time. Takes me back to the vivid graphics in late 90s and early 2000s videos.