The Glow Up Anthem of the Week: Tierra Whack Invites Us Into Her ‘Whack World’

Any video that starts with elaborate nail art is likely a good fit for The Glow Up, so we have to thank commenter “Monkeypox0104” for suggesting this week’s Anthem of the Week, Tierra Whack’s 15-minute audiovisual medley “Whack World.”

Born from the rapper-singer’s series of one-minute Instagram shorts directed by Thibaut Duverneix and Mathieu Léger, the mini-movie guides us through a sampling of Whack’s sounds as she changes outfits and scenes with each track and plays out each song title in surreal detail.

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It’s at turns delightful, disturbing and pretty dope to watch, and we have to agree with the Philadelphia Inquirer writer who saw Whack perform at the 2018 Roots Picnic on June 2: “She has style and swagger to spare.”

But what we might love most about Whack’s quirky brand of #BlackGirlMagic is that she’s not afraid of #BlackGirlWeirdness. It’s a refreshing change of pace from the type of marketing we’re used to seeing from female performers and almost subliminally suggests that we should consider Whack an artist from jump.

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About the author

Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.