Want to Be 'Flawless' Like Beyoncé? Beauty Lines Are Coming from Her Glam Squad

Beyoncé performs onstage during 2018 Coachella Valley Music And Arts Festival on April 14, 2018 in Indio, California.
Beyoncé performs onstage during 2018 Coachella Valley Music And Arts Festival on April 14, 2018 in Indio, California.
Photo: Larry Busacca (Getty Images for Coachella)

Yes, we know “Pretty Hurts,” but that hasn’t stopped us from occasionally musing about getting our grubby little hands on whatever magical, undoubtedly pristine products Beyoncé uses to look like, well, Beyoncé.


Soon, the beauty-obsessed members of the Hive will be able to get their beauty routines in formation with some of Bey’s trademark glowing looks, since Women’s Wear Daily and Allure report that several Bey-worthy beauty lines will be coming this year, courtesy of her makeup maestros, Sir John and Rokael Lizama.

Currently a brand ambassador for model-created brand Alleven London, Sir John hyped the one-year-old line’s bestselling Colour Shield Hydrating Tinted Protection ($80) as the base for Bey’s indelible 2018 Coachella look. In the months since, he’s worked closely with founder Celia Forner to expand the brand’s shade range and develop three new products soon to debut: their Instant Perfector, Hyaluronic Airbrush Foundation and Total Body Serum. Frankly, he had us at “Hyaluronic.”

Also in the works? Two lines of Sir John’s own, which he teased to WWD, and we can’t wait to feature in The Glow Up’s next black-owned beauty month.

“That’s totally happening now. I have two licensing deals,” he said. “Some things are coming out this year and I think everyone’s going to be super surprised about who I’m partnering with.” (Fun fact: Sir John also works with Bey’s “Sorry” video co-star Serena Williams, who has been rumored to be adding a beauty line to her growing empire... Could a Grand Slam cosmetics collab be on the horizon?)

But Sir John’s not the only member of Bey’s glam squad getting into the beauty game. Last fall, Mexican-El Salvadorian artist Lizama announced the upcoming launch of Rokeal Beauty. Lizama, who entered Beyoncé’s family of artists through a series of referrals from her actual family, starting with BFF and former bandmate Kelly Rowland, and then mother Tina Knowles-Lawson, has been coy about what we can expect from his line—or when we can expect it. But we’re sure once it drops, it’ll be perfection, since he credits Queen Bey with getting his head right about his business.

“She’s very involved in everything she does, especially anything that has to do with her image,” he told Refinery29 last September, while on the star’s On the Run II tour. “Anything she is working on, it’s basically her doing. The biggest lesson I’ve learned from B is work ethic, to always challenge yourself and really take yourself to a place where you haven’t been yet.”


Maiysha Kai is Managing Editor of The Glow Up, co-host of The Root Presents: It's Lit! podcast, and your average Grammy-nominated goddess next door...May I borrow some sugar?


They better hurry--a year from now, Pat McGrath might have all my money already.