We Asked. 'Mother' Answered. Pat McGrath's Iconic Eyeshadows Are Going Solo!

Pat McGrath Labs product on display at SEPHORiA: House of Beauty - Session Three on October 21, 2018 in Los Angeles, California.
Pat McGrath Labs product on display at SEPHORiA: House of Beauty - Session Three on October 21, 2018 in Los Angeles, California.
Photo: Presley Ann (Getty Images for Sephora)

For makeup junkies everywhere, there is perhaps no more covetable item than a Pat McGrath eyeshadow palette. So gorgeously curated and pigmented, so luxurious in texture and sexily packaged are her in-demand shadows, at $55-$125 each, they’ve become one of the ultimate splurges for the makeup-obsessed (yours truly included).

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Well, now McGrath—fondly known throughout the fashion industry as “Mother”—has found a new way to get us to spend our money, with the upcoming release of her Eyedols Eye Shadow singles, set to debut on her website on Thursday, March 28.

And baby, my body is ready—or, at least, my eyes are.

No more having to buy the whole palette to access one or two desired shades, you say? Count me all the way in. As someone with an overload of bronzes, golds and shimmering rose tones in my (extensive) beauty arsenal, I’d rather circumvent those when trying to get my hands on, say, the perfect purple, brilliant blue, or gemstone-like green in McGrath’s wheelhouse.

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Of course, this special treatment from Mother still won’t come cheap—in fact, at $25 a pop, you may just feel compelled to spring for a full palette after all, where McGrath-level gorgeousness can be yours for approximately $9-$12.50 per shade. (Somehow, I just made that sound like a relative bargain, didn’t I?)

But if you’ve got an empty spot in your palette where your favorite McGrath shade should be, Mother now has a remedy.

Maiysha Kai is Managing Editor of The Glow Up, an avid eyeshadow enthusiast and always her own muse. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.

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DISCUSSION

The difference between Pat McGrath’s makeup line being worth a billion dollars and Kylie Jenner’s line is Pat actually worked for many years in the field as a professional makeup artist. Pat’s success is greatly deserved. Kylie, not so much!