How do you celebrate four years of outfitting brown-skinned women in comfort and style? For United Kingdom-based intimates company Nubian Skin, the answer was simple: Celebrate the customers that made the brand such a massive success.
Turning the lens on a diverse group of its clientele, the brand explained via its website:
“We invited a selection of our customers for a shoot because we wanted to celebrate the women who helped to make Nubian Skin what it is today. Our brand was built on women of color spreading the word about Nubian Skin when we first launched back in 2014, so this seemed like a fun and empowering way to get those women involved. Celebrating women and diversity is central to our brand.”
Founded in 2014 by Ade Hassan, MBE, Nubian Skin was created to fill a niche in the lingerie market; debunking the traditional (and racist) definition of “nude” by providing a spectrum of deeper-hued options for women of color.
And women of color responded enthusiastically; from surgeons to supermodels, Nubian Skin has become a staple in the lingerie drawers of melanin-rich women everywhere. And much like the effect Fenty has had on the beauty industry, Nubian Skin has challenged the rest of the industry to expand its definition of “nude” by proving that women of color are not a niche market, but passionate consumers.
And how did the nine women who were chosen to represent the Nubian Skin Woman feel? “Gorgeous,” “sexy,” “stunning,” “super comfortable” and “included” are just a few of the adjectives they used to describe the experience of wearing lingerie created specifically with them in mind.
Speaking on the brand’s newest campaign, Hassan wrote, “Empowering women & embracing our color defines Nubian Skin, so it was lovely to work with our customers, the women who have supported us from day one.”