Rihanna performs at the Victoria’s Secret Show on Nov. 7, 2012, in New York City.
Photo: Bryan Bedder (Getty Images for Swarovski Elements)

Rihanna always keeps us guessing, so when we heard whispers that the “Love on the Brain” singer recently inked a deal for a lingerie deal with fast-fashion design firm TechStyle Fashion Group (formerly JustFab Inc.), we were seriously intrigued.

Spokespeople for both Rihanna and TechStyle have yet to comment—or disclose a potential launch date. But according to Women’s Wear Daily, the deal has been in the works for over a year, and samples have already been produced.


TechStyle—which created subscription-service fashion lines JustFab, ShoeDazzle, FabKids and Fabletics—is no stranger to celebrity collaborations. Actress Kate Hudson co-founded the firm’s successful athletic-wear brand Fabletics, and Kimora Lee Simmons is the former president and creative director of JustFab (which was featured in her 2013 Style Network show Kimora: House of Fab). Meanwhile, the company’s first hit, ShoeDazzle, was co-founded by Kim Kardashian.

So if the rumors are true, what type of lingerie line might we expect from the bad gyal known as RiRi? If her last decade of wardrobe choices are any indication, we’d guess something equal parts naughty and nice, with a few boundary-pushing designs—maybe bondage-style details?—and a lot of bare skin. What we do know is that if it’s coming from Rihanna, it’ll be very, very sexy. After all, she may be bad, but she’s perfectly good at it.

Rihanna attends the 60th Annual Grammy Awards at Madison Square Garden on Jan. 28, 2018, in New York City.
Photo: Christopher Polk (Getty Images for NARAS)

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.

Share This Story

Get our newsletter