Yeezus, Are These Your 'Church Clothes'? Kanye West Seeks Trademark for 'Sunday Service' Apparel

Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, California.
Photo: Rich Fury (Getty Images for Coachella)

Jesus Yeezus, I guess we had to see this coming.

Word on the street (read: TMZ and W magazine) is that your favorite new megachurch-leading millionaire, Kanye West, has filed to trademark “Sunday Service”-branded apparel, including “clothing, dresses, footwear, headwear, jackets loungewear, scarves, shirts, socks and clothing tops,” says TMZ.

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If you’re wondering what such a line of apparel might look like, look no further than the Yeezy-heavy, plenty-of-room-for-the Holy Ghost wardrobes of West and his Sunday Service choir at this year’s Coachella. What you might consider your cleaning day clothes were purportedly a tease for a Yahweh-themed Yeezy collection, with performance merch on sale for the low, low tithes of $50-$225—and that mess was apparently in high demand, so West clearly knows his congregation.

Bless his heart...and his bank account.

Granted, I grew up with a very different set of criterion for “church clothes,” but would Jesus really walk for this? Is this truly what you want to be caught wearing on Judgment Day? I suppose you can just call me “Doubting Thomas,” but looking at the oversized, monochromatic, read-to-wade-in-the-water, dyed-with-Kool-Aid-church wine-ass scrubs pictured above, I remain dubious that fashion is ‘Ye’s ministry. Frankly, I don’t see why he doesn’t just call his prospective line of merch the “Kult Kollection,” because it makes me wish he would let my people go.

But what do I know? I’m just a former Catholic schoolgirl baptized in the waters of Lake Minnetonka (no, really)-turned-unrepentant heathen who writes about style for a living. *crosses self * Go with God, Kanye.

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About the author

Maiysha Kai

Maiysha Kai is Managing Editor of The Glow Up and your average Grammy-nominated goddess next door. Minneapolis born, Chicago bred, New York built. Nuance is her superpower.